Austin, TX, U.S.A - Hybrid

Lead researcher for global B2B and B2C omni-channel and SaaS organizations in a variety of industries. Turning internal assumptions into user, and business requirements given generative and evaluative research.

Enterprise mock-ups and low-fidelity prototype design with UX writing during iterative sprints. Website design using HTML and Squarespace for retailers, restaurants, events, and law offices.

Notable Projects

• Google via Akraya (Sept 2025 - Mar 2026): Foundational information architecture, discovery, and usability research for internal employee search systems while facilitating product strategy workshops to transition from static interfaces to dynamic, modular AI driven experiences with EU & India teams

• Whole Foods Market (Aug 2025 - Oct 2025): Discovery research on perishable retail goods distribution center ordering tools for multiple venders during the Amazon Fresh merger

• Adobe (Jan 2025 - July 2025): Team lead on discovery and evaluative research for international IT and Sales departments during a major tool transition, mapping internal workflows across multiple platforms and usability testing

• Home Depot (Sept 2022 - Nov 2022): Discovery research for AI-driven retail personalization features, evaluating user expectations, and trust implications of automated recommendations to inform product strategy

• Google (Aug 2021 - Oct 2021): Mapped workflows for AdWords marketing campaigns, optimizing operational efficiency

• Michaels Stores (Oct 2020 - Jan 2021): Ethnographic research on retail touchscreen terminals for curbside pickup and informed Michaels Marketplace product strategy with a competitive analysis of Pinterest product image tagging

• Consumer Reports (June 2020 – Dec 2020): Unmoderated diary study on hardware (beard trimmers), using digital logs and photo entries to synthesizing qualitative feedback and quantitative usability scores into standardized reports

• Kaiser Permanente (Mar 2019 - May 2019): Led physician usability testing to reduce friction and increase adoption of Activity RX

• Charles Schwab (May 2019 - Aug 2019): Heuristic analysis of Contact Center employee workflows which gleaned actionable usability issues

• Omnitracs (Sept 2018 - Dec 2018): Established a scalable UX Research program, aligning with organizational trucking distribution growth objectives

• World Fuel Services (June 2017 - Sept 2017): Regional front and backend operational field study with personas, and journey mapping for a airport dashboard redesign

• AT&T

  • Digital Experience B2B UX Team (Jan 2015 - Aug 2015): Task based contextual inquiries for an aggregated dashboard

  • Small Business Customer UX Team (Mar 2014 - June 2014): Competitive analysis and heuristic evaluation of AT&T Connect

• Enchiladas Ole’ (April 2013 - Dec 2013): Conducted gorilla user testing alongside a website redesign with UX Writing and digital marketing for a newly opened restaurant