Research Tools

Project Management Tools

Research Methods

  • Qualitative & Quantitative

  • Generative & Evaluative

  • Unmoderated & Moderated

  • In-store & Field Studies

  • Human Centered Design

  • Primary & Secondary Research

  • Workshop Facilitation

  • Design Thinking

  • Participatry Design

  • Heuristic Reviews

  • Cognitive Walkthroughs

  • In-depth Interviews

  • Usability Testing

  • Personas

  • Journey Mapping

  • Surveys

  • A/B Testing

  • Comparative Testing

  • Diary Studies

  • Card Sorting

  • Tree Testing

  • Service Design

  • Systems Mapping

  • Mobile First Testing

  • Concept Testing

  • Prototype Testing

  • Ethnography

  • Contextual Inquires

  • Rapid Iterative Testing

  • First Click Testing

  • Competitve Analysis

  • Eye Tracking & Heatmaps

  • Sentiment Measurement

  • Think-aloud Protocol

  • Experience Audits

  • Accessibility

  • Focus Groups

  • Wizard of Oz Testing

  • UX Benchmarking

  • Analytics Mining

  • Clickstream Analysis

  • Thematic Analysis

  • Behavior Analytics

  • Content Analysis

  • Sentiment Analysis

*Not an all inclusive list of tools and methods.